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Required elements of a landing page for better PPC conversions

According to recent statistics, over 64% of keyword searches with commercial intent are accounted for by paid ads. However, 85% of clicks from a search are on organic links. This shows that only as people travel further down the sales funnel, they have finished gathering information and are ready to make a purchase. Also note...

Four common PPC mistakes that result in awful leads

If you are aiming for a higher conversion rate by linking PPC campaigns to a landing page, make sure both are working towards one goal. Low quality traffic being diverted to your landing page will result in poor conversion rates. Therefore, getting it right the first time is very important. Read through the below list...

Diversify your PPC campaigns to increase ROI

If you have managed pay-per-click campaigns before, you obviously know that 80/20 rule means that 80 percent of the traffic and sales are generated by 20 percent of your keywords. Even though this sounds like a very comfortable situation, always your sales revenue is in danger if you do not diversify your campaigns. These 20...

Google Introduces AdWords and Ad Rank Algorithm to Make a Better User Experience

Google has recently announced their plans to update and improve the Google AdWords Ad Rank algorithm inconspicuously. During the process they will be taking the new features into account they rolled out this year including the ad extensions feature. Now the exact positioning of your ads on Google results page will depend on the Ad...

Five ways to maximize PPC performance

For those looking to raise the bar for your PPC performance, have a look at this article for five optimization techniques. A strong account structure When opening a new PPC account, the first and most important thing to keep in mind is a strong account structure. For this you need to know the following: Number...

Optimize your PPC workflow

For organizing a successful PPC workflow, the number of tasks to be completed is often never ending. With so much to do in so little time, creating a schedule for the routines PPC tasks helps avoid the chaos. Use daily, weekly, monthly, quarterly and yearly schedules as follows to establish a routine. Daily (these tasks...