Social Media

Why You Should Care About Twitter

Today, almost everyone knows about Twitter, the popular microblogging and social networking website that lets its users post and read 140 characters long text messages, which are known as “tweets”. Late night talk show hosts have made it a habit to make fun of the hottest celebrity tweets.  Your favourite football team encourages you to...

Instagram Hashtags can help expand your reach

More and more social networks are incorporating the hashtag to their repertoire and this means that learning how to use this tool properly on each platform is of utmost importance. Adding hashtags to your social content is a great way of expanding your reach and getting to a wider audience.  However, in the process, one...

How to avoid common social media marketing mistakes

Social media is one of the most powerful marketing tools. However, if not used with caution, social media websites can also turn into places that cost you the goodwill of your existing customers and prospective customers, having a harmful impact on your business. So here are few things to watch out for, when handling your...

An easy guide towards better SMO

REALSMO is a seven step model, created by Joshua Berg, which you can use as a benchmark for strategizing your existing SMO activity. Reputation Your reputation in the world of social media should be one of being a qualified and reliable source. To achieve this, you have to be an expert at what you do...

Five must use social media marketing tools

Internet marketing continues its quest for the perfect way to locate, attract and keep clients. In the meantime, the market is overflowing with tools to help your business obtain a better image and a better ROI. The challenge faced by most business is determining which of those tools are actually worth using. Described below are...

Building an audience with Google+ Hangouts

Face to face communication is the most effective way of building an audience. You cannot compare social media posts with the ability to actually see your audience blinking, making hand gestures, eye movements or facial expressions.  These are the key components of the term “Human Media”. Human media is now being embedded into social media...

Ways in which social media platforms differ

Ever since social media came into the online world, marketers have been continuously on the lookout to identify how they can promote relevant messages to their target market by making use of the popularity of social networking sites. However, in terms of marketing your business, social media platforms have their differences. Each network has its...

5 Ways to improve your presence on social media

We all know social media is a very effective tool of communication that can help to build a faithful following. But having an effective tool is not enough; you have to use it effectively as well. Maybe you want to communicate with your friends and family and at the same time keep them entertained. Or...

Know your social media audience

Social media plays a significant role in one’s life today as more and more time is spent on social media networks. For this reason, marketers are spending more in terms or programs for social media marketing. However, the question is whether or not your investment is in the right social media platforms? Selecting the correct...

101 Social Bookmarking sites to Boost your Website Rank

Every website owner wishes to see his/her blog on the top of search engine results. You can fulfill your wish, but you have to follow all the latest updates that are launched by Google and other search engines. According to latest updates and researches, Bookmarking sites on High PR bookmarking sites can Boost website’s rank....